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⭐ What if your sales team had a proven framework to qualify better, uncover real buyer needs, and close more deals through precision understanding of their buyers? The SPICED selling method is a buyer-centric, consultative sales framework developed by Winning by Design. It’s designed to help sales reps deeply understand a prospect’s challenges and guide them toward a solution that delivers measurable impact. In this video, we break down the SPICED sales framework. We walk you through what SPICED stands for, explain why it’s so effective for modern B2B sales, and show you how to use it to improve deal velocity, forecasting accuracy, and customer alignment. --- 📖 Related reading and resources ▶︎ The SPICED Methodology: What it is, and how to use it to close more deals: https://www.salesenablementcollective... ▶︎ Sales methodology articles: https://pmmalliance.co/3Et98e0 --- 🕸️ Find us here ▶︎ https://www.salesenablementcollective... --- In this video, we'll break down the SPICED method, and discover how you can use it to earn trust, uncover pain, and close more complex deals. 00:00 - Intro 00:27 - 5 checkpoints that help you understand any customer 01:00 - Understanding the prospect's situation 01:29 - Uncovering their pain 01:56 - Understanding the problem's impact 02:21 - The critical event underpinning their timeline 02:43 - What are their decision-making criteria? 03:12 - How to succeed with the SPICED method (5 tips) 04:05 - Internalizing the SPICED framework #spicedframework #spicedsalesmethod #spicedmethodology #salesenablement