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As CX leaders battle “please repeat your issue” moments, this Big CX Update zeros in on how Five9 is tackling the problem head-on. Senior Content Editor Susie Harrison sits down with Jonathan Rosenberg, CTO & Head of AI at Five9, to unpack what really moves the needle: practical GenAI that augments agents, accelerates outcomes, and respects the human at the heart of every interaction. 🔴 Agent Assist Summaries: Generative AI produces concise, accurate case notes in seconds—so customers don’t have to repeat themselves. 🔴 Custom Summarization with Geni Studio: Teams tune prompts, add context, and even generate first-person email recaps at the push of a button. 🔴 Multimodal “fluid” journeys: Seamless hops between voice, SMS, and images cut friction (no more reading out 10-digit ticket IDs). 🔴 GenAI-powered analytics: From sentiment to resolution reasons and missed upsell moments—leaders finally see what’s really happening in conversations. 0:00 Meet the guest & why this matters 1:02 Agent Assist summaries that end repeat frustration 5:46 Geni Studio: customize prompts, context, & outputs 8:44 Multimodal, fluid experiences become the norm 10:53 GenAI analytics for smarter CX decisions Subscribe to CX Today for weekly insights and expert interviews. https://cxtoday.com/sign-up / 1951190