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Free course to grow your strength training business: https://hib.short.gy/FREE2 ━━━━━━━━━━━━ Bill DeSimone talks about how to use personal experiences in your business effectively, to managing injuries, to what it means to really understand the nature of personal training, as well as navigating challenges, training techniques and equipment, and how the industry has changed over the years. ━━━━━━━━━━━━ Full show notes ➡ https://highintensitybusiness.com/?p=... ━━━━━━━━━━━━ 00:00 - Intro 02:53 - Bill DeSimone’s 40-year journey in personal training 10:51 - 3 Big Lessons Bill has for personal trainers 19:11 - Arthur Jones’ writing in Sports Journals VS Muscle Magazines in the 70s 21:11 - Bill on switching industries and the usefulness of higher education pathways 28:12 - Learning from seemingly disparate experiences and using these effectively 39:12 - Bill’s experiences with injuries, recovery, and key takeaways 47:47 - Bodybuilding in popular culture in the 70s versus today’s perceptions 55:38 - The Sports Training Institute and training with Nautilus machines 01:04:22 - Where all the fitness clubs in Manhattan came from and Celebrity Clients 01:16:16 - What it really means to be a Personal Trainer – Bill’s key lessons 01:23:02 - Bill on doing presentations about strength training and biomechanics 01:24:31 - Bill’s Advice for those who want to become personal trainers ━━━━━━━━━━━━ Get great HIT machines for your studio from Imagine Strength: https://bit.ly/44e8Cb2 ━━━━━━━━━━━━ DISCLOSURE: The content shared is for educational purposes only. Business owners should assess their own strategy and risks. Nothing shared guarantees success — your results may vary. ━━━━━━━━━━━━ Copyright © 2025