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Creativity isn’t magic, it’s a system. In this episode of Chats with Jason, I sit down with Melanie Deziel, one of the most respected creative strategists in the world, former first editor of branded content at The New York Times, ex creative leader across major media titles at Time Inc., and bestselling author of The Content Fuel Framework and Prove It. If your team feels stuck, like content is a never-ending grind, or like every brainstorm turns into “why it won’t work”, this conversation will reset how you create, and how you build trust in a world that doesn’t believe marketing anymore. Here’s what you’ll take away: Why most teams get “uncreative”, and the real culprit (hint, it’s not talent) The simple shift that makes ideas better instantly: story first, format second Melanie’s Content Fuel Framework, a practical way to generate stronger ideas at scale The brainstorm fix that stops great ideas getting killed too early: separate “Yes, And…” from refining How to use AI as a creative thought partner, without producing “AI slop” Why trust is harder than ever, and how to start proving it, not just saying it The easiest upgrade you can make today: turning weak testimonials into real proof stories A challenge you can use this week to unlock faster decisions and better outcomes If you lead marketing, HR, ops, finance, or a team that needs better ideas and stronger credibility, this one’s for you. ✅ If you found this useful: Give it a thumbs up, subscribe, and drop a comment, I’d love to know, what’s the last thing your team got stuck on creatively? ⭐ And if you’re listening on podcast: A 5-star review helps more leaders find the show. Remember: when you transform the experience, you transform the business, and the world around you. Follow Jason S Bradshaw: Website: https://jasonsbradshaw.com/ LinkedIn: / jasonsbradshaw Facebook: / jasonsbradshaw Instagram: / jasonsbradshaw Twitter/X: https://x.com/jasonsbradshaw Follow Melanie Deziel: Website: https://www.melaniedeziel.com/ LinkedIn: / melaniedeziel Instagram: / meldeziel Threads: https://www.threads.com/@meldeziel Buy Melanie’s Books: The Content Fuel Framework - https://www.melaniedeziel.com/the-con... Prove It - https://www.melaniedeziel.com/prove-it #CreativeLeadership #TeamPerformance #BrandTrust #ContentMarketing #BusinessLeadership