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B2B Sales Strategy for Changing Buyer Preferences

In most SaaS, FinTech, and IaaS startups, B2B sales strategy needs to evolve, to catch up with changing buyer preferences. In this video, you’ll learn why B2B sales strategy needs to modernize, how SaaS, FinTech, and IaaS startups can catch up with rapidly changing buyer preferences, and what effective B2B sales strategy looks like. Contents 0:00 B2B Sales Strategy for Changing Buyer Preferences 0:41 The way people research and make purchase decisions changed 0:51 Tech startups evolved their go-to-market strategy and playbooks 1:09 Most of B2B purchase decision now happens before vendor engagement (Gartner) 1:21 B2B decision-makers now make decisions digitally (McKinsey) 1:33 Thought leadership critical to customer engagement (LinkedIn + Edelman) 1:43 B2B sales strategy and the digital buyer's journey 1:56 Building a modern sales team that can engage leads effectively 2:07 Sales professionals as consultants and subject matter experts 2:31 Considered B2B sales process and considered buyer's journey 2:49 B2B buying similar to Amazon, DoorDash, Instacart, Lyft, or Uber 3:40 Best practices from Joshua Feinberg, a go-to-market content strategist with 20+ years of experience in B2B tech startups, and that’s 31x certified by HubSpot Academy and 2x certified by LinkedIn Marketing Solutions. SP Home Run helps early-stage startup founders in B2B Software as a Service (SaaS), Financial Technology (FinTech), and Infrastructure as a Service (IaaS) with Digital Transformation Go-To-Market Strategy.-- so their companies can grow better and faster in the modern, digital buyer’s journey. Connect on LinkedIn with Joshua Feinberg from SP Home Run   / joshuafeinbergconsulting   #B2B #B2Bsales #B2Bsalesstrategy #salesstrategy #buyerprefences #SaaSstartups #FinTechstartups #IaaSstartups #purchasedecisions #B2Bbuyers #gotomarket #gotomarket101 #sphomerun