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Since the beginning of his studies, Thomas Arnaudo had only one goal in mind: launching his own business. Today, after the creation of his third company and its great success, he wishes to share his vision of the development of a business in which he asserts that the idea actually contributes very little to the success of the company. Passionate about entrepreneurship, Thomas likes to create innovative consumer brands (food, product & service). He is a very curious and creative person. He often sees solutions rather than problems. He is not afraid to think outside the box and put in place original and memorable things. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx