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🚀 Ready to transform your fulfillment strategy and unlock growth in the evolving e-commerce landscape? Join Dan and Harshida as they sit down with Patrick Allard, President of Fulfillment Services at Essendant, to explore how he’s revolutionizing a legacy B2B distributor into a connected commerce powerhouse. Learn practical strategies on integrating technology, aligning fulfillment with customer success, and driving profitability across complex, multi-channel ecosystems. 💡 Planning to attend Manifest 2026? Use this exclusive link for $200 off the current registration price: https://partner.manife.st/partner/eco... 🎙️ What You’ll Learn: • Defining and Implementing Connected Commerce Strategies • Breaking Down Silos: Integrating Fulfillment, Tech, and Revenue Ops • Leveraging Fulfillment as a Growth Driver Beyond Cost Containment • Navigating the Complexities of Multi-Channel Inventory and Marketplaces • The Realities and Opportunities of Amazon Seller Fulfilled Prime • Key KPIs and Metrics that Link Fulfillment Performance to Business Outcomes • Peak Season Planning Insights for 2024 and Beyond 📌 Episode Highlights: • [00:00:00] Introduction Meet Patrick Allard and get an overview of his career journey and current role at Essendant. • [00:03:30] What Is Connected Commerce? Patrick defines connected commerce and why it’s crucial for today’s omni-channel brands and retailers. • [00:05:00] Overcoming Tech and Organizational Silos Why integration of WMS, OMS, TMS, and customer systems is a must for a seamless fulfillment experience. • [00:10:00] Shifting Fulfillment from Cost Center to Growth Lever How Essendant aligns fulfillment with commercial goals to boost retention, conversion, and expansion. • [00:17:30] Seller Fulfilled Prime: Challenges and Opportunities Insights on why few 3PLs succeed here and how Essendant’s model stands out in the marketplace. • [00:22:30] Tracking the Right KPIs in a Complex Fulfillment Landscape Focusing on order promise, inventory health, and channel profitability to drive business outcomes. • [00:28:30] Peak Season Predictions and Planning Advice for 2024 What supply chain leaders should expect and how to prepare for a smoother peak season. • [00:31:00] Closing Thoughts and How to Connect with Patrick and Essendant 👍 Enjoyed this episode? Don’t forget to like, comment, and subscribe for more deep dives into logistics innovation and e-commerce fulfillment strategies! Connect with Our Guest: Essendant Fulfillment Services: https://www.essendant.com/ Patrick Allard LinkedIn: / patrick-allard-04657111 #ConnectedCommerce #FulfillmentStrategy #EcommerceLogistics #3PLInnovation #SellerFulfilledPrime #SupplyChainKPIs #PeakSeasonPlanning #Essendant