Using ChatGPT & AI Tools for Writing Law Firm Marketing Content The Good, The Bad, The Ugly скачать в хорошем качестве

Using ChatGPT & AI Tools for Writing Law Firm Marketing Content The Good, The Bad, The Ugly

In this webinar, we are covering how lawyers and marketers may use ChatGPT and other artificial intelligence (AI) models for writing law firm marketing content. Join us as we explore how ChatGPT works to produce content, why ChatGPT presents factual accuracy issues around legal topics, and how Google is factoring AI-generated content into its ranking algorithms (including how ChatGPT-generated content may impact your rankings in both a positive and negative way). We will also discuss how you can markup your law firm content so it is better indexed by ChatGPT and other large language models (LLM). Finally, we take a look at ChatGPT's integration into Bing and Google’s expected response, including where we predict both platforms’ search interfaces are heading, particularly for legal content and answers. Join Justia Connect Pro and watch it on Justia Learning - details at https://j.st/5cNC ---------------------- 00:00 Introduction 03:56 AI Tools Overview 17:32 Using AI for Legal Marketing 26:37 SEO and Website Content 48:42 Ethical and Legal Considerations 01:06:49 Google Rankings and AI Content ---------------------- Agenda What is ChatGPT What is a Large Language Model (LLM) How does ChatGPT work? AI-LLM/ChatGPT Output AI-LLM/ChatGPT and Factual Accuracy Dataset of Content AI-LLM Model Itself Examples AI-LLM/ChatGPT Content and Google Rankings Google Ok With Useful Content from AI Legal Content on Google YMYL (Your Money or Your Life) EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) Using AI-LLM Output Directly Edited AI-LLM Drafted Content Examples Non-legal Content on Google Marketing Content Fictional and Hypothetical Content Examples Schema Markup for AI-LLM/ChatGPT Models AI-LLM Content Detection AI-LLM/ChatGPT and Google & Bing Bing's Competition With Google Search Interfaces With AI chat Legal Advice Versus Information ChatGPT Terms of Service Google's AI-LLM Testing Featured Snippets v. AI-LLM Answers ---------------------- Speakers Marina J. Wilson Associate Attorney Pugh Accardo https://connect.justia.com/webinars/s... Marina Wilson is an Associate at Pugh Accardo. Her practice focuses on complex commercial litigation, intellectual property, and counseling franchise companies with business and compliance matters. Tim Stanley CEO Justia https://connect.justia.com/webinars/s... Tim Stanley is the CEO and founder of Justia, one of the most visited legal portals in the world. Justia’s mission is to make law and legal resources free for all. Before founding Justia, Tim founded and was CEO of FindLaw. He is the general counsel and on the Board of Trustees of Public.Resource.Org, and was previously on the Board of Nolo and American LegalNet. Tim has a BS and MS from Stanford University and a JD from the University of Michigan Law School. #JustiaForAll #JustiaWebinars