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Do you want to know what it really takes to scale a franchise from a single location to an $87 million a year empire? In this episode, Alex sits down with Jon Toy, a former CPA turned franchise operator who used strategic mergers to annex his business. Jon is what the industry calls a "MAMBO"—a Multi-Unit, Multi-Brand Operator—overseeing a massive portfolio that includes FastSigns and Rolling Suds. We walk through how Jon scaled his operation from just $2 million in annual revenue seven years ago to over $80 million in 2024 alone. We break down the truth about partnerships, how being "young and dumb" can actually be a superpower, and the roadmap to building a $100 million a year portfolio. In this episode, we cover: Transitioning from Ernst & Young to franchise ownership. The "Napkin Deal" that merged competitors into partners. The reality of "profitless prosperity" during rapid scaling. Why partnerships are dangerous but necessary for massive growth. Timestamps (Chapters) 00:00 - Intro: Building an $87M Empire 01:01 - Who is Jon Toy? (FastSigns & Rolling Suds) 02:37 - What is a "MAMBO"? 03:03 - Leaving Ernst & Young and the Corporate Track 06:26 - Early Business Ideas: From Petroleum to Franchising 09:52 - What does FastSigns actually do? 11:42 - The "Young and Dumb" Superpower 14:37 - The "Worst Case Scenario" Exercise for Entrepreneurs 19:05 - Early Struggles: Cash Flow & 0% Credit Cards 21:11 - The Turning Point: Sales Training & Peer Groups 32:27 - The Merger: Combining Forces with Competitors 37:57 - The "Napkin Deal" & Partnership Structure 40:00 - The Numbers: Scaling from $2.5M to $87M Revenue 44:04 - The Year of No Profit: Managing Growing Pains 50:45 - The Danger and Power of Partnerships 56:34 - Advice for New Franchisees vs. Scaling Owners 01:01:42 - The Least Glamorous Part of Business 01:04:25 - What Jon Would Build if FastSigns Disappeared 01:05:21 - Defining Success & The Road to $100M