Brand Extension Blunders: What Were They Thinking?? скачать в хорошем качестве

Brand Extension Blunders: What Were They Thinking??

Think the best brands always make the smart moves? Think again. We're taking a detour from strategic triumphs to visit the graveyard of truly terrible brand extensions—from the bizarre to the baffling and the downright hilarious. Get ready to learn from the most spectacular failures in marketing history. This video pulls back the curtain on legendary cautionary tales like Colgate's frozen dinners, Bic's perfume, and Harley-Davidson's wine coolers. We'll explore the critical difference between "the bad" extensions that simply fail and "the ugly" ones that actively damage the parent brand's hard-won equity. These are the vital lessons every data-driven strategist needs to know to avoid making the same costly mistakes. ____________________________________________ Chapters: 00:30 Introduction 00:59 The "Bad": The Brand Just Doesn't Help 01:42 Bad Fit & Lack of Credibility 03:41 Incompatible Sensory Associations 05:38 The "Ugly": The Extension Damages the Brand 05:55 Diluting Existing Brand Associations 07:01 Creating Undesirable Attribute Associations 07:45 The Brand Fails to Live Up to Its Promise 08:49 The Analyst's Playbook: Principles of Prevention 11:03 Final Thought: Stretching Strategically ____________________________________________ What You'll Learn: • The two types of "bad" extensions: where a brand lacks credibility (like Harley-Davidson Wine Coolers) and where there are incompatible sensory associations (like Colgate Kitchen Entrees). • The three ways "ugly" extensions can actively damage a parent brand: diluting the core image (Burberry), creating undesirable new associations (Sunkist), and failing to live up to the brand's promise (the risk for Fisher-Price). • Why a powerful brand identity can sometimes be a headwind, dooming extensions like Levi's suits and Bic perfume before they even launch. • How a strong sensory hook can backfire spectacularly, leading to unappetizing products like Lifesaver Soda and Frito-Lay Lemonade. • The critical role of the data analyst as the "guardian at the gate," using fit analysis and brand perception tracking to turn ambition into calculated risk and prevent these blunders. ____________________________________________ Join the Community: 👉 Subscribe to our channel for weekly videos on data analytics and storytelling. 👉 Sign up for our e-newsletter (https://www.artscience.school/sign-up) for deeper dives into analytics topics. 👉 Follow Kevin on LinkedIn (  / iamkevinhartman  ) for weekday posts and insights. 👉 Follow us on LinkedIn (  / artscience-analytics  ) for updates and news. 👉 Visit our blog (https://artscience.ai/blog) for more resources and updates. ____________________________________________ Connect with Us: Website: https://artscience.ai/ Newsletter: Sign up at https://www.artscience.school/sign-up Blog: https://artscience.ai/blog Become a better data analyst with Art+Science. We're excited to take this journey together and help you become a data storytelling expert! ____________________________________________ Keywords: Brand Extension Blunders, Brand Fails, Marketing Fails, Failed Products, Bad Brand Extensions, Brand Equity, Brand Dilution, Cautionary Tales, Colgate Kitchen Entrees, Bic Perfume, Harley-Davidson Wine Coolers, Brand Strategy, Marketing Strategy, Brand Management, Product Launch Fails, Data-Driven Marketing, Art+Science Hashtags: #BrandFails #MarketingFails #BrandStrategy #BrandExtension #FailedProducts #MarketingStrategy #BusinessStrategy #CautionaryTales #BrandManagement #ArtScience