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Executive Summaries are one of the most dreaded RFP sections, but once you figure out how to write Executive Summaries, they will likely become your favorite section! This part of the proposal is often the most read, and because of that, it requires a little more creativity and focus than other parts of the proposal. To help you on this journey, let’s cover four key traits of successful Executive Summaries. 00:00:00 - Introduction 00:00:50 - Begins with Customer 00:01:29 - Tells a Story 00:02:10 - Highlights Differentiators 00:03:26 - Clear & Concise 00:05:18 - Executive Summaries Masterclass 👩💻 Executive Summary Masterclass: https://www.utleystrategies.com/execu... _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ GET PROPOSAL HELP: 👉🏻 One Hour Proposal Session: https://www.utleystrategies.com/propo... 👉🏻 Proposal Writing Support: https://www.utleystrategies.com/propo... 👉🏻 Corporate Training & Consulting: https://www.utleystrategies.com/corpo... 👉🏻 Hiring & Onboarding: https://www.utleystrategies.com/corpo... LEARN MORE ABOUT PROPOSALS: 💻 Check out my courses: https://www.utleystrategies.com/propo... 📚 Visit the blog: https://www.utleystrategies.com/blog --------------- 📋 FREE RESOURCES: 👉🏻 Technical Proposal Writing Playbook: https://www.utleystrategies.com/techn... 📚 Visit the blog: https://www.utleystrategies.com/blog ——————————- 🤩 PROPOSAL WRITING 🤩 👩💻 Persuasive Proposals Course for Proposal Writing: https://www.utleystrategies.com/propo... 👩💻 Bid to Win for Competitive Insight: https://www.utleystrategies.com/bid-t... 👩💻 Executive Summary Masterclass: https://www.utleystrategies.com/execu... 👩💻 Leveraging Storytelling in Proposals Training: https://www.utleystrategies.com/lever... 👩💻 RFPs 101 Course for RFP Newbies: https://www.utleystrategies.com/propo... 👩💻 RFP Response Strategy Masterclass for Advanced RFP: https://www.utleystrategies.com/rfp-r... 👩💻 Designing Proposals in Microsoft Word: https://www.utleystrategies.com/desig... 👩💻 Proposal Templates: https://www.utleystrategies.com/digit... ————————————-