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This video has been sponsored by Factor75.com. Use code UPFLIP50 to get 50% off your first Factor box at https://bit.ly/3p3CSWO! It’s one thing for a pizza shop to sell out, but have you ever heard of a pizza place being booked three months out? That’s the kind of hype Moto Pizza has generated. You’ll learn how they built their reputation as the best pizza in Seattle in this interview. Lee Kindell and his wife started out in the hospitality industry. When the pandemic closed their inn, they had to pivot to find a new way forward. Lee learned how to make pizza in the Roman style as a hobby and decided to run with that as a new business model. This proved to be a very profitable decision, and today Moto Pizza has 4 locations across the city to meet the incredible demand for their pies. Lee’s pizzas are far from traditional, and the same is true of everything in his business. They converted a house into their first location instead of buying a commercial property. We’ll hear why Lee chose the spot he did and how much it cost to get his pizza shop up and running. He’ll also walk us through Moto’s new locations and share the challenges and advantages of growing a restaurant to multiple locations. Maybe the most impressive thing about Moto Pizza is how quickly they’ve built a following and customer base—and that they did it without spending tons of money on advertising. Lee explains how he uses social media to grow his brand and the best free ways to attract customers to a pizza restaurant. Resources: Start or Grow Your Business with UpFlip Academy - https://bit.ly/3LIaGAD Find Out More About Lee's Pizza Business - https://xoxomoto.com/ Timestamps: 00:00 - START 00:23 - Meeting Lee 02:20 - Popularity of his pizza 02:42 - Startup costs 03:38 - Traditional equipment 04:00 - Unique product idea 05:23 - Stadium location 07:12 - New Belltown location 08:43 - What makes Moto unique 10:26 - Valuation with 4 locations 11:05 - Converting a house into a business 13:40 - Early mistakes made 15:17 - Fan blitz 16:32 - Customer interactions 17:31 - Attracting customers 18:32 - Generating excitement for a business 19:47 - Building a distinctive brand 20:46 - Social media tips 21:23 - Mindset shift and business advice 22:42 - Key equipment 24:39 - Making a pizza 26:02 - Numbers by location 28:14 - Overcoming low points 29:46 - Hours worked per week 31:36 - Outro #pizza #bestpizza #foodreview