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Most people go to conferences hoping for knowledge, the smartest ones go for deals. In this episode of The Squared Table, Victor sits down with Kasra Dash, founder of The Masterminders and a well-known figure in the SEO and affiliate world. Together they unpack what really makes conferences valuable, when it’s worth getting a booth or VIP ticket, and why most deals are still closed at the bar. Kasra shares lessons from attending 18+ events in a single year, the reasons he built his own conference, and the red flags every sponsor should look out for before dropping $20K on a booth. From swag and raffles to side meetups and afterparties, this is the unfiltered playbook on how to turn events into ROI. If you’ve ever wondered whether networking is worth the flights, hotels, and ticket fees, this conversation will give you the answer. Host: Victor Julio Coupé Episode Topics 00:00 – 00:39 Introduction 00:40 – 02:00 Why events matter more than LinkedIn posts 02:01 – 05:00 Human interaction, trust, and closing big deals in person 05:01 – 08:00 Why Kasra created the Masterminders conference 08:01 – 10:00 Smaller vs. larger events: what works best 10:01 – 13:00 Booths, VIP tickets, and choosing the right events 13:01 – 16:00 Quantity vs. quality of attendees and ROI for sponsors 16:01 – 19:00 Swag, booths, and creative ways to attract attention 19:01 – 22:00 Afterparties, bars, and why most deals close offstage 22:01 – 25:00 Organizing side meetups and building community 25:01 – 28:00 Event content: interviews, live Q&As, and mini workshops 28:01 – 31:00 Red flags in sponsorship metrics 31:01 – 34:00 Why sales pitches on stage don’t work 34:01 – 37:00 Apps, attendee lists, and better networking 37:01 – 40:00 Networking archetypes: the comedian, the expert, the value-giver 40:01 – 41:59 Upcoming events and closing remarks 41:59 – 42:04 OUTRO Connect with Kasra Dash Website: https://kasradash.com/ The MasterMinders: https://themasterminders.com/ LinkedIn: / kasra-d-1a3308107 Connect with Kensho Media Website: https://www.kenshomedia.com/ Instagram: / kenshomediaseo YouTube: / @kenshomediaseo LinkedIn: / kenshomedia