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The Human Side of AI Branding

Mark Kingsley is a renowned brand strategist, consultant, and author of Brands in the Age of AI. In this episode, he joins John Jantsch to explore how artificial intelligence is reshaping the foundation of branding—from trust and differentiation to the very nature of human connection. Kingsley challenges marketers to move beyond chasing algorithms and instead use AI as a tool to humanize brands, build authentic emotional connections, and create more meaningful experiences in a rapidly changing digital world. 00:00 Introduction 00:22 Meet Mark Kingsley 01:03 AI vs. Human Branding 04:34 Trust in the AI Era 08:37 Storytelling That Works 13:08 Brand OS Explained 16:19 AI's Hidden Limits 17:35 Small Business AI Strategy ➡️ CONNECT with me on your fav platforms: 🗣️ LinkedIn:   / ducttapemarketing   📧 Join my mailing list: https://dtm.world/ytnews 🥰 GET MY BEST ADVICE for Business Owners or Marketers: https://dtm.world/growth 🎙️ Follow the DTM podcast: https://ducttapemarketing.com/about/d... 👍Give this episode a thumbs up if you like it! #smallbusiness