Zoom’s "Win-Loss 360": How to Build a Competitive Intelligence Machine скачать в хорошем качестве

Zoom’s "Win-Loss 360": How to Build a Competitive Intelligence Machine

Leo Boulton, Head of Competitive Market Strategy at Zoom, breaks down their ""Win-Loss 360"" approach. Learn how Zoom combines internal data from sellers with unbiased third-party buyer feedback to create a comprehensive view of their competitive landscape, driving product prioritization and go-to-market strategy. Key Takeaways: -- The 360 Approach: Combining seller, CSM, partner, and direct buyer feedback for a holistic view. -- The ""IO"" Machine: Structuring CI as Input (gathering), Analysis (processing), and Output (actionable insights). -- Global Expansion: Navigating GDPR and expanding win-loss programs into European markets. -- Cross-Functional Impact: How Legal, Product, and Engineering teams utilize win-loss data alongside Sales. -- Essential viewing for Competitive Intelligence professionals at large enterprises who need to structure complex data streams into actionable strategy. Clozd is the leader in buyer feedback and win-loss analysis, enabling organizations to convert customer insights into measurable revenue impact—reducing churn, improving customer satisfaction, strengthening sales execution, and accelerating product adoption. Learn how to turn customer feedback into actionable insights today 👉 Learn more about Clozd: https://clozd.com/"