How Data-Driven Research and Collaborations Across Disciplines Can Drive Strategy || DL Summit 2024 скачать в хорошем качестве

How Data-Driven Research and Collaborations Across Disciplines Can Drive Strategy || DL Summit 2024

Talk by Dr. Jennifer Romano, Founder and Executive Coach at UXR Coach. Do your stakeholders sometimes think they know what to build before they understand research findings? Have you been asked to drive strategy and you don’t know where to start? In this talk, Jen will share tips and tricks from her experiences leading teams and projects at Meta and Google on how to influence strategy and stakeholders with research data. She will share how to best communicate with stakeholders, how to build and foster relationships, and how combining quantitative and qualitative data can be a powerful method to educate about users, uncover opportunities, and drive strategy. Attendees will gain knowledge in combining qualitative and quantitative data to engage and influence stakeholders, using mixed methods to help stakeholders understand insights, and communicating influentially with clients and stakeholders. _ _ _ _ _ _ _ _ Join us at Digitale Leute Summit 2025 in Cologne. https://www.digitale-leute.de/summit/25/ Follow us on LinkedIn:   / digi.  . Follow us on Instagram:   / digitaleleute