Why and how to re-think the Fashion Industry | Aniela Hoitink | TEDxWageningenUniversity скачать в хорошем качестве

Why and how to re-think the Fashion Industry | Aniela Hoitink | TEDxWageningenUniversity

Aniela Hoitink knows the importance of dressing to feel good, but she is at pain with the polluting effects behind the fashion industry. With her inventive way of making dresses and garments by using mycelium, the root of funghus, Hoitink invites us to re-think the way we are producing, using and re-using clothes. After she completed a degree in Fashion Design at the Utrecht School of Arts in 1999, Aniela worked for various fashion companies (such as Tommy Hilfiger and Gaastra). She launched NEFFA in 2004 to creatively bring sustainability into the garment industry, looking more at adopting technology in material and production techniques rather than directly changing human behaviour. Aniela believes that distinctiveness and individuality in people and materials are the core elements that make the world an interesting place. By looking at natural processes, Aniela searches for solutions to the many social and environmental problems emblematic of the 21st century’s “disposable clothing” epidemic. These solutions often bridge ancient savoir-faire with modern technology and are bound by biological processes. She is revolutionising the future of fashion by developing personalised fashion and textile projects based on newly developed material and production techniques. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx