Daniel Schotland: How a Silicon Valley CEO Scales Influencer Marketing With AI скачать в хорошем качестве

Daniel Schotland: How a Silicon Valley CEO Scales Influencer Marketing With AI

In this episode of E-Coffee with Experts, our host Austin sits down with Daniel Schotland, Chief Operating Officer at Linqia, to unpack how influencer marketing has evolved into a full-funnel, ROI-driven growth channel trusted by Fortune 500 brands and CMOs. Daniel explains how modern brands are using creators to drive real business outcomes, from demand generation and conversions to long-term brand trust, while influencer content continues to outperform traditional branded creative. We explore how AI is reshaping influencer discovery and attribution, why smaller creators often outperform celebrity influencers when it comes to action and conversion, and how influencer marketing now fits into broader SEO, paid media, and digital PR strategies. We also covers the rise of long-term creator partnerships, “always-on” ambassador models, faster responses to cultural moments, and what the future holds for AI, authenticity, and the creator economy. If you’re a founder, CMO, marketer, or agency leader looking to understand where influencer marketing fits into your growth strategy, and how to do it right, this episode delivers clarity and practical insight. 🔗 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 - 01:15: Introduction 01:15 - 03:40: What Linqia is and how the company helps brands 03:40 - 06:00: Why influencer marketing is growing fast again 06:00 - 08:55: Influencers as content creators vs media channels 08:55 - 12:00: Big influencers vs small influencers explained 12:00 - 14:45: How influencer marketing fits the full funnel 14:45 - 17:20: Using influencer content across ads and websites 17:20 - 19:40: Long-term creator partnerships and ambassadors 19:40 - 22:30: Using trends and cultural moments the right way 22:30 - 25:10: Team values, speed, and decision making at Linqia 25:10 - 28:10: AI, trust, and the future of influencers 28:10 - 29:24: Final thoughts 🔗 Connect with Daniel Schotland 👥   / dschotland   💻 http://linqia.com/ 🔗 FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook:   / digiwebsol   Instagram:   / dws_global   LinkedIn:   / digital-web-solutions.