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▶Take our free tech sales course: https://app.higherlevels.com/c/tech-s... ▶Break Into Tech Sales in 6 Weeks: https://www.higherlevels.com/ascensio... ---For Sales Reps ▶Become a top 0.1% cold caller: https://www.higherlevels.com/cold-cal... ▶Master Cold Email: https://www.higherlevels.com/cold-ema... ▶SDR to AE Accelerator Program: https://www.higherlevels.com/sdr-acce... ▶AE Mastery Program: https://www.higherlevels.com/ae-maste... ---Founder Led Sales Training and Support ▶https://www.higherlevels.com/founders... ---B2B Sales Training and Consulting ▶https://www.higherlevels.com/contact-us How to Handle Cold Call Objections Like a Pro | Tech Sales Training with Connor Murray Struggling with cold call objections in your SDR or AE role? This deep dive is your new go-to guide. In this follow-up to our cold call framework video, former #1 Oracle SDR Manager Connor Murray breaks down objection handling into simple, repeatable frameworks that work in live sales calls—not just in training rooms. ✅ If you're in Tech Sales—especially as an SDR, BDR, or AE—this video will change the way you cold call. 🎯 What you’ll learn: Why most objection handling training fails in real-world calls The ARA and ACE frameworks to handle any objection How to eliminate Tier 2 objections before they happen Cold calling mindset: tone, confidence, and inflection Real scripts to overcome objections like “we already use X” or “no budget” Connor’s taught thousands of SDRs at Oracle and beyond—what he shares here is battle-tested. If you want to improve your cold calling, book more meetings, and close more deals, this is the video for you. #coldcalling #coldcall #techsales #B2BSales #SaaSSales