Wendy's Global Expansion (1969-2025) скачать в хорошем качестве

Wendy's Global Expansion (1969-2025)

Watch the story of Wendy’s expansion unfold across the globe in this animated data visualization — from its first restaurant in 1969 to its worldwide reach by 2025. This animation uses verified corporate data and historical records to show every country where Wendy’s first appeared — and where it later withdrew or returned. Each country lights up in red when Wendy’s enters, and fades to gray when it leaves, revealing the brand’s global footprint through time. Why Wendy's left some countries (briefly): 1. Switzerland (1983) — couldn’t compete with local cafés and McDonald’s. 2. Hong Kong (1986) — high rents and couldn’t compete with McDonald’s. 3. Netherlands (1986) — lost a trademark dispute with a local snack bar named “Wendy’s.” 4. United Kingdom (1986) — high rents, weak 1980s economy, and tough competition from McDonald’s. 5. Singapore (1987) — economic slowdown, labor shortages, and poor menu localization. 6. Germany (1990) — U.S. base closures after reunification caused sales to collapse. 7. Turkey (1990) — menu didn’t fit local tastes (street food culture dominated). 8. Israel (1993) — low demand for American-style fast food. 9. Saudi Arabia (1993) — couldn’t compete with McDonald’s and Burger King. 10. South Korea (1998) — hit hard by the 1997 Asian financial crisis. 11. Thailand (1998) — shut down amid the 1997 Asian financial crisis. 12. Taiwan (1999) — failed marketing and strong competition from McDonald’s and KFC. 13. Argentina (2000) — national economic meltdown (hyperinflation and debt crisis). 14. Hong Kong (2000) — high rents and competition from McDonald’s (again). 15. Spain (2000) — squeezed out by McDonald’s and Burger King in Europe. 16. United Kingdom (2001) — high operating costs and overheads. 17. Greece (2002) — franchise disputes ended an otherwise profitable run. 18. Hungary (2002) — supplier lawsuits and early-2000s financial struggles. 19. Japan (2009) — franchise agreement expired after a partner split. 20. Russia (2014) — franchisee management shake-up (not political). 21. Costa Rica (2015) — weak sales in a small market, and couldn’t rival McDonald’s or Burger King. 22. Singapore (2015) — quality dropped during a failed large-scale expansion. 23. South Africa (2015) — cultural mismatch (locals preferred Nando’s over U.S. imports). 24. Brazil (2019) — overcrowded low-cost market and poor brand localization. 25. Malaysia (2019) — franchise not renewed amid quality issues and high rents. 26. Venezuela (2021) — hyperinflation destroyed the supply chain.