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Liked this video? Then you’ll ❤️ to subscribe for more! https://shorturl.at/5ylNs 🎬 IN THIS VIDEO You do not become an advocate because it is convenient. You become one because the stakes are too high to stay quiet. In this episode of The Wealthy and Well-Known Podcast, Rory sits down with Karen Mayer Cunningham, known as the “Special Education Boss,” to unpack how a devastating diagnosis launched a mission to help families navigate special education with clarity, confidence, and real outcomes. Karen shares what most parents do not realize until they are already in it: the IEP is not paperwork, it is a plan that can shape a child’s trajectory for decades. She breaks down why “baseline” plans fail kids, what it looks like to build an “epic IEP,” and why advocacy is still rare even though the need is massive. This conversation is a masterclass in turning lived experience into purpose, and purpose into a platform that genuinely serves. Subscribe for more weekly conversations on building a mission-driven brand, earning trust, and turning your message into meaningful impact. 👋 WHO IS RORY & AJ VADEN? Rory and AJ Vaden are the co-founders of Brand Builders Group and New York Times bestselling coauthors of Wealthy and Well-Known. They lead one of the world’s top consulting firms for mission-driven messengers, experts, and thought leaders who want to grow their influence, scale their reputation, and build revenue-producing personal brands. Rory Vaden is a Hall of Fame keynote speaker, internationally recognized expert in influence and reputation strategy, and the creator of many of BBG’s signature frameworks on positioning, monetization, and the revenue engine. AJ Vaden is the CEO of Brand Builders Group, a sharp business strategist and podcast host known for her clarity, systems thinking, and practical approach to helping personal brands grow and generate meaningful income and impact. Together, they help mission-driven messengers clarify their uniqueness, amplify their influence, and build the revenue engine that allows them to serve the world in a bigger way. 💸 BECOME MORE WEALTHY & WELL KNOWN Want a personal brand that actually makes you wealthy and well known? Download the Wealth and Well-known Audiobook for FREE - https://wealthyandwellknown.com/audio... 📚 BUY OUR BOOKS Wealthy and Well-Known (Rory and AJ Vaden): https://a.co/d/1zd0w0F Take the Stairs (Rory Vaden) : https://amzn.to/2ZAJNUS Procrastinate on Purpose (Rory Vaden): https://a.co/d/dtWPRGI LICENSE TO USE: "This Is Hope" by LNDÖ CHMSMUCX92FOHZSP ⏱️ TIMESTAMPS: 00:00 - Karen's son's autism diagnosis 01:15 - Devastating clinical prognosis 03:20 - Introduction to Karen and her mission 04:55 - Navigating early challenges and CPS involvement 07:00 - Finding resources and entering special education 08:45 - Turning personal struggle into advocacy 10:00 - Learning the laws and helping other families 12:20 - Schools' resistance and systemic limitations 14:30 - From personal journey to professional career 16:00 - Launching Special Education Boss 18:15 - The pandemic shift and viral growth 20:00 - Building a training business online 22:00 - Weekly live sessions and growing a community 24:10 - Karen's no-frills business model 26:00 - Pricing, accessibility, and content creation 28:00 - Serving schools, families, and advocates 30:00 - Launching The Epic IEP book 32:00 - Overcoming fear, doubt, and perfectionism 34:00 - The mission-driven mindset and lasting impact 36:00 - Final encouragement to aspiring messengers