CPG Founder Built $2.5M Business With Just $250 Marketing Budge | Podcast скачать в хорошем качестве

CPG Founder Built $2.5M Business With Just $250 Marketing Budge | Podcast

Have you ever wondered how a 400-year-old Malaysian mushroom could replace your daily Zyrtec? What if ancient rainforest remedies could be transformed into sour candy that actually works better than pharmaceuticals? In this episode, we speak with Jesrina Arshad, founder and CEO of PurelyB - https://purelyb.com/ -, a wellness company rooted in Malaysia's ancient herbal traditions. After her own health transformation using traditional healing herbs, Jesrina has revolutionized the wellness industry by bringing Malaysia's best-kept medicinal secrets to the global market. Discover how she bootstrapped her way from a $250 ad spend to $2.5M in annual revenue with just two SKUs, transforming centuries-old healing wisdom into innovative Pixie Stick supplements that are taking the world by storm. 🎯 Connect with the Jesrina:   / jesrinaarshad   ⏰ KEY TOPICS: 00:00 - Introduction 02:51 - What is PurelyB and how ancient Malaysian remedies became Pixie Stick supplements 08:56 - The 400-year-old Tiger Milk Mushroom that replaced daily allergy medication 14:31 - How to sustainably source rare botanicals without harming the environment 18:44 - Bootstrap success: From zero funding to $2.5M revenue with 3-month pre-orders 27:50 - Working with traditional healers to preserve sacred ancestral recipes 36:20 - Building a profitable D2C wellness brand with 5x ROAS marketing strategy About Startup CPG: Startup CPG is the largest community in the world for emerging brands. Our community comprises over twenty-five thousand Slack members, the #1 globally ranked podcast in CPG, 100+ events per year across all major cities and trade shows, and world-class resources and award programs to help brands grow and shine. It’s free — join today: startupcpg.com/sign-up. Stay connected: 📸 Instagram: @startupcpg 🔗 LinkedIn: Startup CPG 🔔 Loved this founder story? Subscribe now for weekly deep dives into the most innovative CPG brands disrupting traditional industries!