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"The sensory on this product seems off. Not quite right—should we put it on hold?" says the QA Manager. "Well, if you do, you're going to short a lot of orders. Ship it!" says the Plant Manager. Sound familiar? 😏 In food manufacturing, that tension is real—and resolving it successfully comes down to truly understanding sensory attributes and consumer drivers. The QA Manager guards consumer expectations. The Sensory Scientist defines exactly what those expectations are. When those two voices align with the voice of the consumer, you protect quality, avoid costly holds/recalls, and keep production moving. Join us this Friday at 10:00 AM Eastern for the next edition of Food Safety Chat—a lively, practical discussion on building the voice of the consumer directly into your food safety and quality programs. I'll be joined by the excellent Silke Stevens of ConCentric Product Solutions (a true expert in sensory & consumer-driven product design) for this can't-miss conversation. Bring your favorite beverage ☕🥤, your real-world examples (anonymous ops stories always welcome!), and brace yourself for the Dad Joke of the Week™—because we keep it professional... but never too serious. 00:00:00 Introduction 00:03:29 About Silke Stevens 00:44:30 Background and Career 00:45:00 Sensory Analysis and Consumer Perception 00:45:46 Voice of the Consumer 00:46:08 Managing Quality and Consumer Expectations 00:46:23 Shelf Life 00:56:30 Technological Advances in Sensory Analysis 00:56:46 Key Takeaways