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(Sous-titres en français bientôt disponibles) Ensuring the long-term reconstruction of a country that has been overwhelmed by armed conflict or natural disaster also involves supporting culture. Through PeaceTones, Ruha and her team help talented, unknown artists from Kenya or Haiti build their careers while giving back to their communities. PeaceTones tries to rework the traditional record label into something more fair to the artist, while teaching musicians the legal, marketing and technology skills they need to succeed as social entrepreneurs of their own making. Assurer la reconstruction sur le long terme d'un pays ayant été accablé par un conflit armé ou une catastrophe naturelle passe aussi par le soutien de la culture. Grace au projet PeaceTones, Ruha et son équipe, aident de jeunes artistes talentueux qui habitent au Kenya ou à Haïti à construire leur carrière artistique tout en agissant au sein de leur communauté. En tirant parti de l'évolution de l'industrie musicale, il devient possible d'assurer un modèle plus équitable pour l'artiste tout en lui enseignant les outils essentiels afin de lui permettre de réussir en tant qu'entrepreneur social. http://www.peacetones.org/ For more information, please visit http://tedmontreal.com/ Introduction motion animation by: http://www.departement.ca/ In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)