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Price Psychology

Setting the right price for your product or service is hard. It’s the toughest thing a business has to do, mainly because it has such a big impact on the company’s bottom line. In this video we are looking at pricing cycles and what influences your pricing decision – a really useful exercise to help you consider how changes in the trading environment can have an impact on the perception of your offer. Another tea break tip from The Hidden Edge on how to use business models and tools to help you manage your growing business. You can download the templates from The Hidden Edge website. Do share your stories there too. I am building a portfolio of small business case studies and would love to include examples of what has worked well for you. Website: https://thehiddenedge.co.uk/ Facebook:   / thehiddenedge   LinkedIn:   / the-hidden-edge   Twitter:   / thehiddenedge   Podcasts: https://anchor.fm/thehiddenedge Fair Use Copyright Disclaimer: This is an educational not for profit production. Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for fair use for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favour of fair use