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Patient-centric by design: creating therapies with the patient in mind at Advanced Therapies Week 2026. Incorporating patient-centric principles can improve trial design, translational fidelity, and clinical impact in advanced therapy development. This session examines methods to embed patient input, optimize endpoints, and align program design with real-world patient considerations. Key takeaways 🔷 Integrate patient perspectives into study design and endpoint selection 🔷 Align biomarker strategies with patient-relevant outcomes 🔷 Enhance translational fidelity by considering patient heterogeneity 🔷 Implement frameworks that improve trial accessibility and engagement 🔷 Prioritize decision-making that reflects meaningful clinical benefit for patients Chairperson George Eastwood ( Executive Director | Emily Whitehead Foundation) Speakers Amy Christenson (Executive Director - Medical Affairs | Beacon Therapeutics) Adrienne Mendoza (Chief Operative Office (COO) | BBG Advanced Therapies) Robert Tressler (CSO & Co-founder | Excellos) Abigail Jastrab (Director - Patient Engagement and Clinical Innovation | PANTHERx Rare) Farhatullah Syed (Group Leader/Senior Scientist ,Head of Advance Cell and Gene Therapy Section, Cancer Center of Excellence [CCoE] | King Faisal Specialist Hospital & Research Centre [KFSH&RC])