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From accelerated growth to increased brand awareness, many see franchising as one of the most effective ways of growing a coffee business. In this keynote talk, Bob Fish reveals how he grew his specialty coffee shop into a US-wide franchise with more than 300 locations across the country. Bob Fish is the co-founder of Biggby Coffee in the US. Since launching the brand in Lansing, Michigan in the mid-1990s, he has seen it grow to more than 300 franchised locations across several states, including Michigan, Florida, Kentucky, Illinois, and New Jersey. Download the presentation slides here: https://bit.ly/FranchiseExpansionAndG... If you love watching PRF presentations like this one, subscribe to our channel! If you’d like to receive news and updates from PRF join our newsletter: https://bit.ly/PRFNewsletteSubscription Follow PRF! Instagram: / producerroa. . Twitter: / producerroaster Facebook: / producerandr. . LinkedIn: / prod. . TikTok: / producerroast. . #PRFColombia #ProducerRoasterForum #PRFTalks