The Art & Science of Copywriting: Why Great Ads Move Hearts AND Minds скачать в хорошем качестве

The Art & Science of Copywriting: Why Great Ads Move Hearts AND Minds

Most people think copywriting is just about formulas. Others think it’s just about creativity. The truth? Great copy requires both. In this episode of Todd Liles & the Wizard of Ads, Todd and Roy unpack the art and science of copywriting—how structure and intuition combine to create ads that truly move people. Inside this episode, you’ll learn: -The difference between art (intuition, rhythm, emotion) and science (frameworks, formulas, discipline) in writing -How the left brain and right brain work together to unlock creativity -Why constraints and boundaries actually enhance creativity -The role of intuition, pattern recognition, and emotion in great copy -How to recognize great copy when you see it—and reverse-engineer why it works -Why Apple’s 1984 ad nearly failed in pre-testing (and what that teaches us about research vs. resonance) Whether you’re a business owner, marketer, or aspiring copywriter, this episode will change the way you think about creating ads that sell. Hit the subscribe button for new episodes that challenge the way you think about advertising—and help you speak straight to the heart. If something we covered sparked an idea, stirred a memory, or just made you see things differently, drop a comment below. Because great advertising doesn’t just sell—it sticks. Let’s keep creating messages worth remembering. FIND THIS EPISODE ON: Spotify: https://open.spotify.com/show/1j8pYaJ... Apple Podcasts: https://podcasts.apple.com/us/podcast... Or catch all episodes at: [https://www.toddliles.com](https://www.toddliles.com/) #Copywriting #MarketingStrategy #AdvertisingTips #BusinessGrowth #BrandBuilding #WizardOfAds #ToddLiles