From Journalism to Award-Winning Marketing: Building Brand Story with Jerusha Raath скачать в хорошем качестве

From Journalism to Award-Winning Marketing: Building Brand Story with Jerusha Raath

In our first episode of South Africa Tech Marketers, we sit down with Jerusha Raath, who leads Media24's Brand Story - named the world's best native advertising studio (under 20 employees) in 2023. From dodging stun grenades as a journalist to leading an award-winning marketing team of just 9 people, Jerusha shares insights on building successful marketing careers and leveraging South African talent globally. ⌚ TIMESTAMPS: 00:01 Show Introduction & Welcome 02:21 Jerusha's Journey from Journalism to Marketing 04:42 The Power of Brand Storytelling 06:55 South Africa's Natural Storytelling Advantage 09:11 Career Progression and Building Brand Story Lab 11:24 The FOJO (Former Journalist) Revolution 13:49 Data-Driven Storytelling Approach 16:12 Building High-Performing Marketing Teams 18:38 Overcoming Imposter Syndrome 21:04 The South African Marketing Advantage 23:13 Advice for Early Career Marketers 25:19 Working in Global Companies 27:25 Balancing Work and Motherhood 29:13 EQ as a South African Superpower 31:27 Final Thoughts on South African Excellence 🎙️ Brought to you by The Global Talent Company www.GlobalTalent.co