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Rob Moore is the General Manager at AcreTrader, a platform that lets investors access farmland as an asset class and helps farmers source capital. He previously worked in farm and livestock operations, investment and real estate management, and as an investment analyst specializing in row crop farming, sourcing, and acquisitions. Before joining AcreTrader, he also worked as a senior analyst for a forensic accounting firm in the waste and recycling industry. Rob has several FINRA licenses (Series 63, 79, 82). Since Proterra Investment Partners acquired AcreTrader, he has been leading the AcreTrader team under Proterra’s ownership. Here’s a glimpse of what you’ll learn: • [00:00] Introduction • [02:38] How early hands-on farming experience shaped Rob Moore’s passion for agriculture • [08:27] Why AcreTrader makes farmland investing accessible to accredited investors starting at $15,000 • [16:16] The philosophy behind keeping AcreTrader investments unleveraged for predictable returns • [18:47] Why farmland deserves a bigger seat in investors’ portfolios compared to traditional real estate • [19:51] How AcreTrader maintains 100% tenant occupancy and upfront rental payments • [24:20] How AcreTrader underwrites deals and why less than 5% of farms pass the screening process • [26:29] Why water rights are critical in farmland investing and how AcreTrader evaluates them • [38:51] How AcreTrader supports organic farming and transitions land to organic certification • [47:25] What misconceptions people have about modern farmers and the sophistication of today’s operations In this episode… Farmland is quietly becoming one of the most reliable ways to grow wealth. With limited supply and steady demand for food, this asset class offers long-term growth that traditional investors often overlook. But what makes farmland such a stable and profitable investment? According to Rob Moore, a seasoned farmland investment expert, the value of productive farmland has consistently appreciated about 6% annually for decades while providing 2-4% cash yields. He highlights that this growth is uncorrelated with the stock market and resilient during economic uncertainty. By breaking million-dollar properties into affordable shares, farmland investing is no longer reserved for large institutions. Rob explains how strong underwriting, careful attention to water rights, and long-term tenant partnerships help deliver predictable returns and preserve land value for generations. In this episode of The Same Day Podcast, host Mat Zalk sits down with Rob Moore, General Manager at AcreTrader, to discuss investing in farmland as a stable and profitable asset. They explore why farmland offers consistent returns and portfolio diversification, how AcreTrader lowers the entry barrier for investors, and the rigorous process behind evaluating farms. Rob also shares how water rights and organic transitions influence long-term value. Sponsor for this episode... This episode is brought to you by Keyrenter Property Management. Keyrenter Property Management is a full-service property management company that helps clients buy, renovate, and operate real estate assets. The team helps clients build wealth while taking the headache out of property management. That’s why, no matter what rental you have — single-family homes, condos, townhomes, or apartments — they can give you the management solutions you need. To learn more about their services, go to https://keyrenterpmc.com/ or send them an email at info@keyrenterpmc.com.