Learn to Get a Yes BEFORE You Ask (in just 9 minutes) скачать в хорошем качестве

Learn to Get a Yes BEFORE You Ask (in just 9 minutes)

Robert Cialdini explains the concept of “pre-suasion,” or shaping what’s in someone’s mind immediately before presenting an argument or offer to increase persuasion. He shares examples, including an online sofa store where background images (soft clouds vs. pennies) shifted shoppers toward comfort or price, and a door-to-door donation request where a solicitor’s young daughter primed him to focus on helping children, leading him to give more. The conversation also covers how pre-suasion can amplify classic influence principles, illustrated by Norwegian Cruise Lines increasing sign-ups by adding one thing to their sales campaign. They also discuss timing (pre-suasion is strongest close to the moment of the ask) and connect it to branding, where repeated associations can make a concept come to mind when a brand is seen. Watch (or listen) to the full episode on the Influence Anyone Podcast:    • The Truth About Getting People to Say YES ...   Get the best influencing strategies and insights inside your inbox. Each week, Howie uncovers a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub