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http://www.RonKaufman.com/subscribe Want to create a customer service experience that OTHER organizations envy? You’ll need to get creative – and you’ll need to view EVERYTHING from your customer’s point of view. That’s what my clients at Changi Airport in Singapore did. Using my Perception Points framework, Changi evaluated the international arrival experience. They identified the most STRESSFUL point in the arrival process. And then they figured out an INGENIOUS way to remove the stress. Watch the video to discover how creativity saved the day at Changi Airport. #creativity #business #customerservice #customerexperience #perspective Ron Kaufman is an expert in Leadership Training, developing Customer Experience, and Customer Service Culture. He is also a renowned Keynote Speaker and New York Times Bestselling Author for the book “UPLIFTING SERVICE". Ron and his team deliver powerful insights and global best practices, enabling organizations to gain a sustainable competitive advantage through service excellence. The methodology developed by Ron over decades includes a proven architecture of service principles, leadership rules, and internal service culture that apply across all industries and cultures. For decades Ron has been leading a business consultancy that helps companies on every continent build a positive culture of uplifting service to deliver real business results. He focuses on creating productive, uplifting service experiences to inspire your customers, energize your team, and transform your service game. Notably, Ron has uplifted teams at Google, Harvard Business School, Singapore Airlines, Changi Airport, General Motors, Johnson & Johnson, Coca-Cola, Marina Bay Sands, LUX* Resorts, Microsoft, PWC, FedEx, BMW, Adecco, American Express, JP Morgan, and more. If you enjoyed this video you may want to watch Ron in action again here: / ronkaufman Stay in touch with Ron on social media! Facebook Page: / ronkaufmanup. . LinkedIn: / ronkaufman Twitter: / ronkaufman