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In this extended expert interview, Trevor Grant sits down with David Haberlah, a leading voice in hospitality tech and AI transformation at SiteMinder, to discuss one of the most critical trends reshaping our industry: AI agents and agentic AI. 🧠 What’s different about AI agents? Unlike traditional AI tools, these agents don’t just respond - they act. From dynamic pricing to automated integrations, guest messaging, booking optimization, and internal operations, agentic AI is transforming how hotel tech providers build products, compete, and deliver value. 🔥 In this wide-ranging conversation, we cover: ✅ What agentic AI really means - and why it matters ✅ Where the biggest opportunities lie for hotel tech providers ✅ How AI agents may disrupt traditional tech stacks, PMSs, RMSs, and the OTA ecosystem ✅ The emerging risks - from data security and compliance to vendor lock-in ✅ The evolving role of big hotel brands vs independent properties in the AI race ✅ What 2026 tech budgeting should look like for hoteliers (beyond the hype) ✅ How data readiness, team upskilling, and sandboxing experimentation will separate leaders from laggards ✅ Whether we’re heading toward platform consolidation, best-in-breed innovation, or both ✅ The shift from SaaS subscriptions to outcome-based pricing models driven by AI actions 🔍 We also dig into the emerging agent-to-agent interface, where booking decisions may increasingly be made by AI agents talking to each other - with major implications for hotel distribution, SEO, loyalty programs, and the future of guest acquisition. Whether you're a hotel general manager, revenue leader, PMS provider, or hospitality tech innovator, this conversation is packed with insights to guide your AI strategy and competitive positioning. 🧩 The key message? AI agents won’t just optimize your operations - they may redefine your business model. 👇 Drop your questions or insights in the comments—we’d love to continue the discussion! 👍 Like, comment, and subscribe if you want more expert content on hotel tech, revenue strategy, and the future of travel. 🔔 Tap the bell to stay ahead of the curve. #HotelTech #AIinHospitality Keywords: AI in hospitality | hotel technology trends 2025 | agentic AI explained | AI agents booking hotels | SiteMinder AI strategy | revenue management automation | hotel tech disruption | hotel innovation 2026 | data governance in hotels | AI for hotel pricing | OTA disruption | AI agents vs human UX | hospitality SaaS evolution #HotelRevenueManagement #ArtificialIntelligence #FutureOfHotels #HotelAutomation #TechForHoteliers #AIagents #HotelIndustry #HotelTech #AIagents #HospitalityInnovation #RevenueManagement #SiteMinder #AgenticAI #DataGovernance #HotelStrategy #TechTrends2025 #HospitalityLeadership